Posts By: vansunder

Third Party Data Security

Security breaches are all the rage these days. It seems there is another one every week. And that’s just the ones we hear about. Speaking of which, ZenDesk announced today that they were hacked and the information of their clients: Twitter, Tumblr and Pinterest were all compromised. Apparently, the email addresses of people that had contacted… Read more »

The Magic of the To Do List

There really isn’t any “magic” to a to-do list, but there is definitely power in a to-do list when it is used properly. Epipheo.tv put out another of their short videos yesterday and I believe that it illustrated this very well. It’s called “How To Hack Your To-Do List” and features David Allen, the author… Read more »

Online Advertising Rates Will Rise

A lot of tech businesses make their money using advertising. That can be problematic because companies seem to prize highly targeted ads a lot more than untargeted banner ads. Before internet advertising, advertisers relied on magazines, newspapers, television, radio and billboards. None of those are highly targeted. They just target the general audience that is… Read more »

Authenticity

Think about the stereotypical used car salesman. Tell me how you feel about him. Do you like him? Would you do business with him if you could avoid it? I’m guessing that your feelings about the used car salesman aren’t so positive. He probably comes across as fake and as someone who only cares about… Read more »

Social Media Hacking

Today must have been a horrific one for the social media team at Burger King. Their twitter account (@BurgerKing) was hacked by someone claiming to be Anonymous. The result was a string of horrendous twitter posts, some of which you can see here. If you handle social media for your company and haven’t seen what… Read more »

The Problems With Startups

If you’re wondering what’s wrong with startups these days, check out Vooza, the world’s most unbelievable tech startup. It’s a satire about startups; complete with strange names, ridiculous pivots and data stealing business models.  The scary part? I almost believe that it could exist. Learn all about their “Radimparency” in the video below. That’s radical,… Read more »

What’s Your X-Factor?

When pitching a startup, entrepreneurs often focus on describing themselves as mashups of other successful startups in the hope that they’ll be able to gain credibility by associating their name with others’ success. You’ve heard the pitches before. “We’re Square meets Twitter.” Or maybe, ” We’re Pinterest meets Google Voice.” I know those might sound… Read more »

Entrepreneurs As Storytellers

I was reading an article on TNW about storytelling and entrepreneurs. It really struck a chord with me because I have always enjoyed telling a good story. Usually, I deliver that story in written form. In the right situation though, I really enjoy telling the story verbally. While I knew that part of being an entrepreneur… Read more »

Work-Life Balance

Work-life balance is an interesting topic to me because I don’t have an implicit issue with work. I work hard all the time. I’m literally (not hyperbolic use of the term) busy all the time. I haven’t had television at the house for 7+ years and haven’t missed it. We cancelled it because we just… Read more »

Outsourcing Your Startup

Nontechnical founders are often tempted to outsource the technical aspects of their startups. The reasons for doing this are varied and include: Don’t want to give up ownership Difficulty finding a technical cofounder Desire to maintain complete control of project direction Some people say that outsourcing a startup is hands down the worst idea you… Read more »