Posts Categorized: Business

Online Advertising Rates Will Rise

A lot of tech businesses make their money using advertising. That can be problematic because companies seem to prize highly targeted ads a lot more than untargeted banner ads. Before internet advertising, advertisers relied on magazines, newspapers, television, radio and billboards. None of those are highly targeted. They just target the general audience that is… Read more »

Authenticity

Think about the stereotypical used car salesman. Tell me how you feel about him. Do you like him? Would you do business with him if you could avoid it? I’m guessing that your feelings about the used car salesman aren’t so positive. He probably comes across as fake and as someone who only cares about… Read more »

Social Media Hacking

Today must have been a horrific one for the social media team at Burger King. Their twitter account (@BurgerKing) was hacked by someone claiming to be Anonymous. The result was a string of horrendous twitter posts, some of which you can see here. If you handle social media for your company and haven’t seen what… Read more »

The Problems With Startups

If you’re wondering what’s wrong with startups these days, check out Vooza, the world’s most unbelievable tech startup. It’s a satire about startups; complete with strange names, ridiculous pivots and data stealing business models. ¬†The scary part? I almost believe that it could exist. Learn all about their “Radimparency” in the video below. That’s radical,… Read more »

What’s Your X-Factor?

When pitching a startup, entrepreneurs often focus on describing themselves as mashups of other successful startups in the hope that they’ll be able to gain credibility by associating their name with others’ success. You’ve heard the pitches before. “We’re Square meets Twitter.” Or maybe, ” We’re Pinterest meets Google Voice.” I know those might sound… Read more »

Entrepreneurs As Storytellers

I was reading an article on TNW about storytelling¬†and entrepreneurs. It really struck a chord with me because I have always enjoyed telling a good story. Usually, I deliver that story in written form. In the right situation though, I really enjoy telling the story verbally. While I knew that part of being an entrepreneur… Read more »

Work-Life Balance

Work-life balance is an interesting topic to me because I don’t have an implicit issue with work. I work hard all the time. I’m literally (not hyperbolic use of the term) busy all the time. I haven’t had television at the house for 7+ years and haven’t missed it. We cancelled it because we just… Read more »

Outsourcing Your Startup

Nontechnical founders are often tempted to outsource the technical aspects of their startups. The reasons for doing this are varied and include: Don’t want to give up ownership Difficulty finding a technical cofounder Desire to maintain complete control of project direction Some people say that outsourcing a startup is hands down the worst idea you… Read more »

Karma or Networking?

We have all seen someone in need and thought, “I could help them, but that’s not my job.” It’s human nature. People usually look after themselves before they think to help someone else. While that seems to be the way of things, I’d like to argue that in a lot of cases (but not all),… Read more »

Suitcase Startup – Marketing

I checked back in to see how Chris Bradley was doing with his web show Suitcase Startup and his company Publicate. This week the focus was on marketing on a shoestring budget. The main findings of the episode were that you just have to create a product that delivers value and give the people that… Read more »