“Design, design, design” is the digital equivalent of the brick and mortar axiom “location, location, location.” In the brick and mortar world you get business opportunities by being in the right place at the right time. That’s what it takes to deliver something when someone needs it. In the digital world, it’s not about where you are. It’s about designing your product so that the person gets the utility they need when they need it.
Well designed apps allow people to quickly and easily do what they need to do. To deliver that they need to be:
- Cleanly built without clutter, so desired features are quickly found
- Intuitively designed, so features behave the way the user expects them to without needing instruction
- Beautifully designed, so the experience is a joy to the user both visually and emotionally
If you can deliver on those areas, you will get a lot farther than if you build an app that has every feature that a person could want, but doesn’t deliver on those areas. People are not very tolerant about steep learning curves, especially in apps/areas that have large amounts of competition. I know I’m definitely not. An app has to give me a good experience right away or I start to lose interest in it. If I buy an app, the goal is to make my life easier, not harder. If I’m going to pay money for it, the app can’t waste my time or irritate me. There are so many little annoyances in modern day life. Why would I pay to add to them?