Posts Tagged: Advertising

Why Would Anyone Pay For That?

If you’re starting an online business, you might be asking yourself what the best way to monetize your product is. People often jump to the conclusion that people don’t want to pay for things, so advertising is the only way to go. Unfortunately, advertising is a tough way to monetize a product. You need to… Read more »

You Can’t Trust the Media

One thing that has become obvious to me over the years is that you can’t trust the media. That is because the media receives it’s income through advertising. As many people have said over the years: “If you’re not paying for it, you’re not the customer, you’re the product.” While that thought has always made… Read more »

Online Advertising Rates Will Rise

A lot of tech businesses make their money using advertising. That can be problematic because companies seem to prize highly targeted ads a lot more than untargeted banner ads. Before internet advertising, advertisers relied on magazines, newspapers, television, radio and billboards. None of those are highly targeted. They just target the general audience that is… Read more »

Monetizing the Untrackable

Many consumer facing¬†internet¬†businesses realize that people want free services. As a result, they pursue alternate monetization options. The most common monetization strategy is advertising. Achieving sufficient monetization for complex webs apps or services through advertising has been a difficult feat to achieve though. It has been possible for some companies because of the large amount… Read more »