Posts Tagged: Marketing

What’s Your Point?

I was reading a short piece from Geoffrey James on Inc.com today entitled “Rule No. 1: Get to the Point.” His main assertion was that people are busy, so you shouldn’t waste their time beating around the bush and using excessive business cliches and jargon. I agree with that statement, but I think there is… Read more »

Social Media Astroturfing

I know that companies pay for advertising. That’s a well known fact. So, I know that everything that is put out there by a brand isn’t necessarily honest or authentic. I also know that companies pay to get favorable write ups placed on blogs or social media. I know that firsthand because I’ve received requests… Read more »

Suitcase Startup – Marketing

I checked back in to see how Chris Bradley was doing with his web show Suitcase Startup and his company Publicate. This week the focus was on marketing on a shoestring budget. The main findings of the episode were that you just have to create a product that delivers value and give the people that… Read more »